Business Mission Statement

Having a "Societal Marketing Orientation, that states that an organization exists not only to satisfy customer wants and needs and to meet organizational objective but also to preserve or enhance individuals' and society's long-term best interests." (MKTG, Lamb Hair McDaniel, pg 6, chapt. 1). The olfactory trend toward nature cannot be mistaken. Product development is being immensely impacted by the ability to extract organic absolutes for use in organic aromas. Our brand is planning on capitalizing on the simplicity and beauty of nature and a commitment to environmental sustainability and reporting allowing consumers to align themselves with our socially responsible business. Sustainability opens new ways of thinking and doing business. We believe that what’s not in our fragrance is just as, if not more important, than what is not in our fragrance. Heightened awareness of the environment sustainability, wellness and natural has given us an opportunity to distinguish our products in the marketplace. (The Demands of Natural Product Claims on Fragrance By: Sara Mason http://www.gcimagazine.com/marketstrends/segments/natural/52977367.html Posted: August 11, 2009, from the August 2009 issue of GCI Magazine.)

“A high-quality product that is available only at a high price will not be perceived as a good value, nor will bare-bones service or low-quality goods selling for a low price. Instead, customers value goods and services that are of the quality they expect and that are sold at prices they are willing to pay.” (MKTG, Lamb Hair McDaniel, pg 6-7, chapt.1). With this in mind this company's goals are a commitment to success by providing high level of quality goods and services unmatched in the industry at a reasonable price to help men get in touch with who they really are and the power that they own. The man who wears this fragrance can do so with confidence that every batch made will be consistent in quality and that each wearer will have a scent that is unique to that person as each person's own chemistry is different, making this scent part of his identity that can be worn every day.
   
The market this organization is attempting to serve is the conservative baby boomer, upper class, educated, white male, 40-55 years old with a stable job. He is a weekend adventurer, a lawyer, doctor, engineer, educated professional.
   
Our ingredients consist of essential oils made from plants that are grown in organic, pesticide free gardens. Our bottles are made from recycled, recyclable metals. The bottle is a metal hip flask with a inlaid design that will change seasonally making the bottle a collectable item. It will contain 4 ounces of fragrance that will be priced at around $78. We are planning on selling out fragrance exclusively on the internet through our interactive web site. Our target market is computer literate, active and time limited. Using the internet will make our products findable and available any time of day in any place in the world.