Thursday, March 4, 2010

My USP compared to three others - Week 8 EOC

Burberry: Touch For Men

Touch For Men displays an initial freshness of hard-to-define notes: tender violets and tart mandarin blend subtly with invigorating waves of white pepper, softened by the smoothness of Virginia wood and oak moss. Like a strong, deep breath, the trail develops quietly into a sturdy, masculine alchemy of vetiver, white musk, and tonka bean.
Burberry Touch For Men asserts itself as an essence of life, a fragrance for rhythms or for silence, the vital accessory for a new outlook.

Notes: Artemisia, Violet Leaves, Mandarin Tree Leaves, White Pepper, Virginia Cedarwood, Nutmeg, Vetiver Roots, Tonka Bean, Skin Muse.

Style: A 'wearable' fragrance that is welcoming, yet rich in contrasts.
Burberry: Touch for men

Guerlain: Vetiver

Inspired by the outdoorsman whose presence evokes the richness and warmth of the earth, Vetiver captures the freshness and vitality of nature. An invigorating fragrance whose magic combines a very fresh note with a woody, spicy aura.
Notes: Vetiver, Nutmeg, Pepper.
Style: An invigorating, dry, spicy, and vibrant fragrance.
 

Calvin: euphoria men

Euphoria men is about satisfying your most intense desires, free of limits. It's about passion that stops at nothing. Chilled sudachi, ginger pepper cocktail, and raindrop accord, poured over crisp cedar leaves, black basil, and sage, warmed with notes of Brazilian redwood, patchouli, and amber.
Notes: Chilled Sudachi, Ginger Pepper Cocktail, Raindrop Accord, Cedar Leaves, Black Basil, Sage, Brazilian Redwood, Patchouli, Suede Note, Amber.

Style: Addictive. Fresh. Oriental.

Winds of Freedom for Men

This fragrance captures the essence of the force that exists within each man. It is a musky scent of man and warm earthy curry with an edge of fresh rosemary, a hint of mint and verbena, earth, wind and smoldering fire. This fragrance blends with the chemistry of each man to become different on each wearer, the fragrance becomes a part of a man's identity, his unique force that no one else has, the force that is within every man, but unique to every man. It is a close fragrance, a smell that is captured by another when someone brushes up closely against the man wearing Winds of Freedom.
Notes: Curry, Rosemary, Mint, Verbena

Style: Fresh invigorating, warm, fragrance

I think my unique selling proposition can compete and stand out from the other fragrance products on the fact that Winds of Freedom blends with the chemistry of each man that wears it making the fragrant unique to any other fragrant. No other person owns your fragrance.

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