Out of all the commercials I watched during the Super Bowl the one commercial I remember most clearly is the Budweiser commercial with the young colt and the young bull. When the two were young, they ran side by side on separate sides of a fence. Then they meet again running side by side and at the end, the bull crashes through the fence. Two men are standing there drinking Budweiser’s and one says, “Nothing comes between friends," and the other finishes the thought by saying, "Especially fences." Targeting the baby boomer, using geodemographic segmentation, this commercial touches on the things that people would consider important to them and what they value most in life. Remembering their old neighborhoods where they grew up, friendships and their belief in other people. No matter how long they had been apart, they will always remember the good times.
Another commercial that comes to mind it the Doritos commercial where a man comes to date a young boy’s mother and as she walks away the boy observes the man looking at his mom’s butt. Then the man, sitting in the living room with the boy, takes a Doritos chip. The young boy slaps the man upside his head and tells him "Keep your hands off momma, and keep your hands off my Doritos. I found the humor is what made me remember this commercial. The young boy puts the same value on the Doritos as he does his mother. I think this commercial target the family life cycle (FLC) segmentation.
Overall, I think there are social factors that influence the effectiveness of these commercials; selective distortion and selective retention play a big part on what each of us hears and remembers. The advertisers throw so much external stimuli at us within a couple of hours that it becomes difficult to distinguish wants from needs.
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